Fun with G.R.I.T.S. (Girl Roommates in the South) – The Biscuitville Brand Your Biscuit competition

Biscuitville is a North Carolina-based breakfast chain that serves up delicious, homemade Southern classics including many types of scratch-made biscuits, hashbrowns, grits, pancakes, muffins and more. Their coffee is also wonderful.

I got an e-mail from a professor earlier this year about the Biscuitville Brand Your Biscuit competition, a contest open to North Carolina college students to submit a new product for their menu – specifically a product that could appeal to a younger demographic. I immediately sent a mass text to my three other roomies asking if they’d like to form a team. Everyone got on board! Our team name was our favorite part – G.R.I.T.S. (Girl Roommates in the South).

The contest was also appealing to us because it went along with our respective majors. Two of us are studying journalism, and two are studying marketing, and we all love Biscuitville. It seemed like a great fit!

The product we came up with was the Southern Sunrise biscuit, a biscuit with a fried grits patty, bacon and cheese. We did a small-scale Facebook poll to help decide which meat to use, and not surprisingly, bacon came out with a win (quite typical for us college folk)!

SouthernSunrise_BrandYourBiscuit

We also looked at their current menu and pricing to make sure we weren’t straying too far from the down-home, Southern Biscuitville line-up.

We submitted an online form for the first portion of the contest, and soon came an e-mail that we’d advanced to the semi-finals. We then made a video for round two. We had a BLAST making it, and we even wrote a cheesy yet memorable jingle.

And recently, folks, we were named finalists! We were thrilled and honored to be able to give a presentation at the corporate offices of Biscuitville, and now we await the final decision (to be announced on Monday April 8)! In the mean time, enjoy our video above and our presentation (link below).

Prezi presentation

 

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